Responsive Webdesign: Flexible Thinking
In 2013 more and more companies put an emphasis on HTML5 and CSS3 when it comes to accommodating website users’ needs. Why is that? Responsive webdesign is the answer. It enables website providers to display content the best possible way,…
Read more
Staying visible with Evergreen Content
“Charlie bit my finger – again!” is one of the most watched YouTube-videos; at leat for now. Even though already published in 2007, the number of clicks is still increasing. From 2011 till today the click rate of the video…
Read more
Social Search influences search engine ranking
Up until now social networks and search engine optimization (SEO) have been two different pairs of shoes for most companies. But after the launch of Google+ and Mark Zuckerberg’s annoucement to invest in Facebook Search it becomes obvious that both…
Read more
Branded Content adds emotional value
Branded Content is a frequently used term these days. But what is actually behind all this? Branded Content vanishes the conventional boundaries between advertisement, information and entertainment, resulting in content with strong, though not obviously visible, brand reference. Branded Content…
Read more
Editorial Support ensures quality
For most companies websites, social media profiles or blogs are indispensable nowadays. Providing quality content online is an ideal communication tool for them to stay in touch with the target group. It sustainably increases brand awareness and boosts long-term sales. In…
Read more
Accessing international markets with localization
In 2001 the Council of Europe initiated the European Day Of Languages. Ever since it has annually been celebrated on 26th September. It is aiming at raising public awareness of Europe’s multilingualism. People are encouraged to treasure Europe’s lingual and cultural…
Read more
dmexco 2012 – A first review
Every year the digital marketing exposition & conference, short dmexco, brings together marketers, agencies and technology service providers. The trade fair for digital marketing and advertising has grown rapidly since its establishment in 2009 and has become a renown get-together for the international…
Read more
Content Curation creates strong brands
Day by day internet users produce new digital content. With about 2.1 billion internet users worldwide the generated flood of information that has eventually to be handled by each user becomes massive. Content Curation, a content management strategy from the U.S., offers a…
Read more
One step ahead with Content Curation
The US-American IT-entrepreneur Mitchell David Kapor once said: ”Getting information off the internet is like taking a drink from a fire hydrant.”. How true, when bearing in mind that the internet’s content is supposed to double every 72 hours in the near…
Read more
Content. The Good, the Bad and the Ugly #3
Within the last couple of weeks the series ”Content. The Good, the Bad and the Ugly.” defined what good website content is and what aspects need to be borne in mind to achieve certain goals such as higher website traffic or…
Read more