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Last updated on August 11, 2023 at 15:52 PM.
Explore the transformative power of AI in B2B marketing with our webinar "Building an AI Marketing Machine" in cooperation with Salesforce and factory42: In the ever-evolving world of B2B marketing, senior marketers and department heads of mid-sized German companies continually face the challenge of staying ahead of the curve. The dynamic nature of our digital age requires us to constantly seek out the latest strategies, tools, and innovations.
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Why is AI the Next Big Thing in B2B Marketing?
The digital age brought about a significant increase in data - from user behaviors and preferences to intricate market dynamics. Artificial Intelligence, with its vast analytical capabilities, stands as the bridge between this plethora of data and actionable business insights.
Personalization at Scale: Every customer is unique, and AI understands that. By integrating AI, businesses can craft personalized marketing messages for every individual, without the manual labour. The result? More engaged customers and higher conversion rates.
Data-Driven Decisions: Traditional data analysis can be both time-consuming and prone to error. AI analyzes mountains of data in seconds, offering precise insights and recommendations, ensuring your marketing decisions are always informed and impactful.
Efficiency & Automation: The automation capabilities of AI are unparalleled. From sending out emails at optimal times to analyzing customer feedback, AI ensures tasks are executed with precision, allowing your team to focus on larger strategic objectives.
Predictive Analytics: With AI, you're not just reacting to the market; you're anticipating its next move. AI-driven predictive analytics can forecast potential market shifts, allowing your company to adapt strategies proactively.
The Journey to AI Integration: More than Just Understanding
While understanding the potential of AI is a crucial first step, the journey doesn't end there. Integration requires a deep dive into selecting the right platforms, understanding the implementation processes, and ensuring that AI tools and strategies align with your business objectives.
Building an AI Marketing Machine: Your Invitation to the Future
Recognizing the challenges and opportunities of AI, Crispy Content has teamed up with business solutions expert Factory42 and global software giant Salesforce to present an exclusive webinar titled Building an AI Marketing Machine.
The Speakers
- Gerrit Grunert (Founder and Managing Director, Crispy Content®)
- Michael Frohn (Founder and Managing Director, factory42)
- Felix Motzko (Senior Product Marketing Manager, Salesforce Marketing Cloud)
The Highlights
- Live-Prompting Best Practice Cases: Get inspired by companies that have brilliantly integrated AI into their marketing strategies and reaped tangible benefits.
- Salesforce Feature Forecast: Be among the first to discover upcoming AI-driven marketing tools and features that Salesforce has in the pipeline.
- Expert Q&A Round: Engage in thought-provoking discussions with industry experts and pioneers, ensuring all your AI-related queries are addressed.
- Charting the Road Ahead: We ensure you don't leave the webinar without a blueprint. Get actionable steps and insights to start your own AI journey.
The Details
- Date: Monday, 04.09.23
- Time: 12:00am CEST
- Sign up here!
We invite you to be part of this revolutionary shift. Your company's B2B marketing strategy deserves the power and efficiency of AI. Join us, and together let's set the stage for a smarter, more responsive future in B2B marketing.
Crispy Content® Team
Creative, smart and talkative. Analytical, tech-savvy and hands-on. These are the ingredients for a content marketer at Crispy Content® - whether he or she is a content strategist, content creator, SEO expert, performance marketer or topic expert. Our content marketers are "T-Shaped Marketers". They have a broad range of knowledge paired with in-depth knowledge and skills in a single area.
