Making Content

Lesson Overview

The Definition of Content Curation

• Identify relevant source content,
  
• reflect on source content,
  
• bring source content into our target group’s context,
  
• take our own position, comment, make an argument, und
  
• publish.

Source Types for Research

Primary Sources

• Social Media Accounts
  
• Websites
  
• Blogs
  
• Online Magazines

Secondary Sources

• Platforms that make processed user data available (e.g., Google Trends, Google Correlate, or Facebook Audience Insights)
  
• Analytic tools that evaluate user data on specific platforms (e.g., Searchmetrics, SemRush, or Social Bakers)
  
• Listening Tools that evaluate user data thematically and across various platforms (e.g., Talkwalker, Ubermetrics, or BuzzSumo)

Elements of a Production Briefing

• Title
  
• Project Lead
  
• Goal
  
• Description of Target Group/Persona
  
• Messaging
  
• Form of Address/Tone
  
• Deliverables and Formats
  
• Visual Language
  
• Formatting

Stages of the Produktion Process

• Define pool of sources
  
• Research pool of sources
  
• Create briefing
  
• Create production template
  
• Research sources
  
• Create outline
  
• Production
  
• Copyediting/Proofreading
  
• Revision
  
• Content Management
  
• Quality Assurance
  
• Publication