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FREE Online Course BY CRISPY CONTENT®

Online Course "Making Content"

7 Lessons to Quickly, Easily, and Economically Produce High-Quality, Digital Content
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Click the link and watch the online course - have fun!

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About The Author

I'm Gerrit. I am founder and managing director of Germany's leading agency for automated and performance-oriented content marketing - Crispy Content®.

In addition to my work as Managing Director of Crispy Content®, I am the author of the book "Methodical Content Marketing", speaker and guest lecturer at the Steinbeis School of Management and Innovation. , 

The Course at a Glance

What is "Making Content?"

At Crispy Content® we mediate between supply and demand with digital content in all forms, colours and languages. Out of this enthusiasm I have dedicated an online course to this topic. 

Who is "Making Content" for?

This course is intended for everyone who has to produce content in their everyday working life:

  • in business communications,
  • the marketing team,
  • the sales department,
  • at the management level.

In other words, it’s intended for anyone who needs to use digital communication in some way. In the end, this course is really for everyone.

What "Making Content" Includes for You

Within 40 minutes, it should give you the practical knowledge you need to produce quality content for your target audience in your everyday life painlessly and without major obstacles or writer’s block. The course should provide you with not only practical, but also *methodological knowledge*, which you can immediately use and develop in your everyday working life.

The Lessons

l1-1

Lesson 1: What Is Content?

In this lesson we will answer the following questions:

  • What is content?
  • What is content good for?
  • When is content worthwhile?
  • Who produces the content?
  • And much more...
l2-1

Lesson 2: How Do I Define my Target Audience?

In this lesson we will answer the following questions:

  • What is a persona?
  • How do I define a persona?
  • Which data sources can I use to create a persona?
  • And much more...
l3-1

Lesson 3: How Do I Develop Content?

In this lesson we will answer the following questions:

  • How do I determine thematic contexts?
  • How do I define my brand values?
  • How do I develop a positioning statement?
  • And much more...
l4

Lesson 4: How Do I Develop a Customer Journey?

In this lesson we will answer the following questions:

  • Which phases does a typical Customer's Journey consist of?
  • Which questions help me to illustrate the individual phases?
  • What dimensions do we need to define to make the Customer's Journey successful?
  • And much more...
l5

Lesson 5: How Do I Plan and Organize Content?

In this lesson we will answer the following questions:

  • Which elements belong to a content calendar?
  • What are they needed for?
  • And much more...
l6

Lesson 6: How Do I Produce Content?

In this lesson we will answer the following questions:

  • What is content curation?
  • Which data sources can we access?
  • How do I create a complete briefing?
  • What is the actual production process?
  • And much more...
l7

Lesson 7: The Summary

In this lesson we will summarize all the knowledge we have gained.

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Crispy Content® is Germany's leading agency for performance-oriented content marketing.
We have been developing, optimizing, implementing, and marketing content since 2010 for both national and international companies, as well as brands and publishers.

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