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    App Content for Porsche

    The Project

    1The Mission

    Porsche launches Roads by Porsche, a global route app. The app is intended to establish itself as the first port of call for enthusiastic drivers and inspire users to create unique driving experiences. Through creative storytelling, users are to be encouraged to use the app regularly and to share their experiences. The goal is to build a Roads by Porsche community.

    2The Solution

    Development of a content strategy based on a competition and target group analysis. The development of a content framework consisting of leitmotifs, personas, categories and formats laid the foundation for efficient content planning and production. With the help of a team of native-speaking technical editors, English-language app articles are now regularly planned, produced and published.

    3The Highlights

    Strategic, content and technical setup for efficient, scalable and high-quality content production. Regular publication of inspiring, high-conversion content.

    Our Proposal

    More growth, more customers, more profit!

    Contact us
    References

    Bigger, better, faster, stronger.

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