Norma Group

Discover how our content marketing strategies drive brand awareness, boost traffic, generate leads, and improve sales outcomes.

Unlock the secrets to developing a content strategy that aligns with your goals, addresses audience needs, and elevates your brand authority.

Discover how AI transforms content production strategies. Register for our free webinar with AI experts Gerrit Grunert and Jens Palm on November 28th!

Discover in our latest blog how pharmaceutical companies can optimize their marketing retainer with the help of AI.

Explore the transformative power of AI in B2B marketing with our webinar "Building an AI Marketing Machine" in cooperation with Salesforce and factory42!

Unlock LinkedIn's potential with our guide. Discover algorithm secrets, optimize content strategy, and learn about future trends.

Discover out top 5 AI tools transforming content creation. Enhance your writing process and quality with AI technology – don't miss this opportunity!

Unleash the Power of Ecommerce SEO: Fix broken links, optimize content, dominate Google rankings, and attract eager customers.

Lead generation with white papers is one of the most effective sales measures in B2B business. Why? We explain that in this article!

In part two of our mini-series, we explain our 4-step road map to our successful content audit resulting in higher rankings in search engines.

In this article we show you just how important a content audit is, how SEO cannot live without good content, and why you need to check in regularly.

In second article of our mini series we show you how to audit your paid media in seven thorough steps.

In this article we take a look at how paid advertisement works, the different approaches of a Paid Media Audit, and which tools can help you up your game.

In the second part of this mini-series, we'll show you how to perform a CRM audit and get more ROI from your data in seven easy steps.

In the first part of this mini-series we explain what a CRM audit is, what the benefits are, and which tools to use.

Our idea of a good workshop consists of six outcomes that must be achieved at the end of a succesful pitch workshop. Discover them here.

11 reasons why agency pitches fail to do what they’re designed to do: to choose the right agency for the job – and our proven solution for it.

A workshop instead of a standard pitch? In this article, we explain how to host a perfect pitch-workshop and show the benefits.

Pharmaceutical companies, whose products are so in need of explanation and demand, cannot do without SEO. We show why this is so.

The history of HubSpot shows how it became one of the most popular and demanded marketing software to date. Let's dive into it!

Nowadays, no pharmaceutical company can afford not to communicate with its target group. In our article, we show why this is the case.

Crispy Content® is looking for a Senior Content Strategist (m/f/d) and a Senior Project Manager (m/f/d).

The best hacks from SEO genius Brian Dean: Learn which strategies you can use to improve your ranking and create gripping online videos.

The best hacks from SEO genius Brian Dean: Learn which strategies work best for content marketing, PR and landing pages.

TikTok is one of the quickest growing social media platforms at the moment. We show you 6 reasons why B2B brands should use it too.

Learning from the "Content God" - Part 2: Learn from GaryVee which social media strategies will make you successful in 2021.

Learn from the "Content God": Find out how GaryVee reaches millions of fans with micro-content, storytelling and an authentic brand - part 2 follows.

Still wondering what sets social media pros apart from the rest? Social media management software they pay for. We list the ones that are worth to pay for.

Do you want to generate leads and more sales through effective email marketing? Discover tips 6 to 8 from online marketing expert Noah Kagan.

Want more leads and sales through effective email marketing? Discover the first 5 tips from online marketing expert Noah Kagan - part 2 follows.

In "Content Marketing 101" Crispy Content® highlights the most important topics in Content Marketing – here we focus on the customer journey.

In "Content Marketing 101" Crispy Content® highlights the most important topics in Content Marketing – here we focus on the conversion funnel.

In this article, content marketing expert Gerrit Grunert from Crispy Content® shows how anyone can perform an SEO audit in 7 steps.

You want to improve your performance on Facebook, Instagram, LinkedIn and TikTok? Discover 6 practical tips from Social Media Examiner Michael Stelzner.

Blog success factors, blog millionaires and your next steps - all this in the second part of our little series on "Successful Blogging".

We have collected 14 blog examples that have been successful over the last six years. And we have investigated why this is so. Here comes part 1!

Looking for ideas for your marketing on Facebook, Instagram, LinkedIn and TikTok? Discover 7 practical tips from Social Media Examiner Michael Stelzner.

You want to improve the search engine ranking of your website? In our series we present the most important SEO tips from digital expert Neil Patel.

An online course with 7 lessons to produce high-quality digital content – quickly, easily and affordably.

A guide for content marketers who want to develop a website content strategy. The second part deals with features, structures, keywords and governance.

A two-part guide for content marketers relaunching a website. The first part deals with goals, target groups, positioning, topics and formats.

We present the tools we use at Crispy Content® to realize content production. Today: Content Production and Content Distribution.

We present the tools we use at Crispy Content® to realize content production. Today: Content Discovery and Content Planning.

There will be a future after COVID-19 - and it probably looks more promising in Germany than in most countries of the world. We show you why!

In this detailed overview, we explain how complex content production projects can be completed with Airtable.

The car industry has been severely affected by the corona crisis. Gerrit gives tips on how the crisis can be used as an opportunity with social media.

With our ten lessons from ten years as a content marketing agency you can save time, money and stress by reading this now!

What does an international company have to consider when choosing a German HubSpot partner? Gerrit Grunert reveals this in an interview. Read it now!

Here we explain how Google works with a small, real-life theater game from our SEO workshop. Learn more here!

Why are personas important for content marketing? How many do you need? Read about this and more in Gerrit's new book "Methodical Content Marketing".

How can PR agencies embrace the digital? This article by Crispy Content® reveals how PR agencies can master digital transformation in 4 easy steps.

Sandra Harzer-Kux, Managing Director of Germany's leading brand content agency, Territory, in an interview with Gerrit Grunert.

Ever wondered how you can convey brand values in a more creative way across multiple platforms? This blog provides an intro campaign layering.

What advantages does persona development have for both sales and marketing teams? What can they add to content marketing? Read more about this works.

Reputation management has ROI? Yes! And it should be considered reputation marketing instead! How does this work? Read more in this blog to find out!

How much does a content marketing strategy cost? Which aspects go into developing a strategy? The content experts at Crispy Content® break this down.

How you can use an optimized customer journey to win over customers and many other topics in our Live Show from Searchmetrics Summit 2017!

Buyer personas are important, but how should you get your message across to individual users? Personalization is the key.

Only those with an eye on the competitiveness can position their content marketing strategy successfully. Here’s a handy checklist.

You’ve invested in a content marketing strategy – but has it been worth it? We show you how to calculate the ROI for your content marketing.

In this blog post, we show you how to optimise your conversion rate within your lead generation activities.

Campaigns are the beating heart of a content marketing strategy, not merely the icing on the cake. Here’s a recipe to try “at home”.

Finding the right content marketing agency can be tricky. These are our insider tips:

Predictive lead scoring builds on traditional methods, but exploits the possibilities of modern technology much more effectively. We show, how it's done!

Here, you can learn why big data is so important to your marketing activities and how your company can best process user-generated data masses.

Those wishing to invest in content marketing require a tailored strategy. In six easy stages, we show you how to get one.

We show you how to use lead scoring to evaluate potential customers more effectively and bridge the gap between marketing and sales.

Turning leads into customers requires a care, time and a suitable strategy. Lead nurturing accelerates this process significantly.

How can online retailers steer the purchase decisions of potential customers – in all phases of the buyer's journey?

Bad content marketing is often marked by the same recurring errors – three of which are particularly severe.

Storytelling and mirror neurons? We explain how to use neuroscientific research to tell stories that will delight your customers.

Those who allow email marketing trends to pass them by will soon be watching the competition do the same. It's essential to keep these 7 points in mind.

Millennials have announced it loud and clear: content marketing is the best way for marketers to reach their goals.

How do insurance companies integrate content marketing into their marketing strategy?

How important is content marketing to companies that deal with insurance, investment and financing and which strategies do they pursue?

We’ll show you which SEO data is important for your keyword strategy and how you can benefit from your competitors’ success.

The Crispy Content Sector Review shows that hotel groups are still neglecting content marketing.

We have created a checklist of the six building blocks of a high quality full service localisation.

In our Crispy Content Sector Review we examine what companies within a specific sector can achieve with content marketing.

How can you improve your ranking efficiently and sustainably without spending money on it? We’ll show you how!

How can you even tell if an agency or freelancer can offer the required storytelling potential? We have compiled the key indicators for you!

We’ll show you how to realise your brand’s content marketing strategy using Instagram.

Networking, Social Media Marketing and Reposting: That's how you seed your Blog Content!

These 6 steps will help you develop your very own content marketing cycle.